With every new year, the holiday let market continues to evolve, with increasing competition and rising customer expectations. For small business owners, staying ahead means being proactive, strategic, and adaptable. Whether you’re running a cosy countryside cottage or a chic city apartment, our holiday lets business 2025 guide will help you outshine the competition and stay on track to meet your business goals.
Holiday Let Tips: Stay Ahead of the Competition and Hit Your Targets
Prioritise a Winning Customer Experience
Exceptional customer experience is your greatest competitive advantage. Today’s guests are not just looking for a place to stay, they want memorable experiences and seamless service. To elevate your offering:
Personalisation: Greet guests with personalised welcome notes or tailor local recommendations to their interests.
Attention to Detail: Ensure the property is spotless, stocked with high-quality essentials, and has thoughtful touches like fresh flowers or a local treat.
Responsiveness: Be quick to respond to inquiries, whether before, during, or after a guest’s stay. A rapid and friendly communication style can make a lasting impression.
Embrace Technology to Streamline Operations
Technology is a game-changer for holiday lets, helping small businesses manage their properties efficiently while enhancing guest satisfaction.
Channel Managers: Use platforms like Guesty or Smoobu to manage multiple booking channels (Airbnb, Booking.com, etc.) from a single dashboard.
Smart Home Features: Install keyless entry systems and smart thermostats for convenience.
Automated Communication: Set up automated messages for booking confirmations, check-in instructions, and follow-up reviews to save time and maintain consistency.
Photo Credit: Cuckoos Hideaway
Stay on Top of Market Trends
The holiday let industry is constantly shifting, influenced by traveller preferences, economic factors, and seasonal trends. Staying informed will help you adapt your strategy.
Monitor Demand: Keep an eye on local tourism trends and event calendars to predict peak booking times and adjust pricing.
Eco-Friendly Stays: Sustainable travel is a growing trend. Offering energy-efficient appliances, recycling options, or eco-friendly toiletries can set you apart. Our brand partners, Who Gives A Crap are an example of eco friendly business you can utilise to improve your sustainable offerings. All ToWander UK members get a discount on Who Gives A Crap. Join here to access.
Pet-Friendly Options: Catering to pet owners can open up a wider audience, as more guests seek accommodations that welcome their furry friends.
Master Pricing Strategies
Dynamic pricing is essential for maximising revenue while remaining competitive. Consider:
Flexible Rates: Adjust pricing based on demand, seasonality, and local events. Use tools like Beyond Pricing or Wheelhouse to automate this process.
Value-Added Packages: Offer special packages, such as a weekend retreat with breakfast included or a discounted rate for longer stays.
Last-Minute Deals: Fill gaps in your calendar with last-minute offers to attract spontaneous travellers.
Market Your Property Like a Pro
In a crowded market, effective marketing can make or break your holiday let.
Professional Photography: High-quality photos are essential for attracting attention online. Consider hiring a professional to showcase your property in its best light. Our brand partners, ACT Studios provided professional photography. Also, for professional videography, The Next Stay, offer stunning services for social media use. ToWander UK members recieve a discount when using these services.
Social Media Presence: Share engaging content on Instagram, Facebook, and TikTok to connect with potential guests and showcase your property’s personality.
Email Marketing: Build a mailing list of past guests and interested leads. Share special offers, updates, or tips about the local area to keep your property top of mind. We recommend using Mailchimp.
Photo Credit: Gablebach at Black Mountain Escapes
Leverage Guest Reviews and Feedback
Positive reviews are vital for building trust and attracting new bookings.
Encourage Reviews: Politely ask happy guests to leave a review on your preferred platform. Google reviews and Trustpilot are recommended.
Respond Gracefully: Always respond to reviews, both positive and negative. Show gratitude for compliments and professionalism in addressing complaints.
Act on Feedback: Use guest suggestions to make improvements and show that you value their input.
Plan Ahead to Stay on Track with Targets
Set clear, achievable goals for 2025 and break them into smaller milestones.
Revenue Goals: Calculate how many bookings or occupancy rates you need to meet your financial targets.
Marketing Plans: Schedule seasonal campaigns and promotions to maintain a steady flow of bookings throughout the year.
Budgeting: Track expenses and reinvest wisely in property upgrades or marketing efforts that offer the best ROI.
Invest in Your Unique Selling Point (USP)
Identify what makes your holiday let special and lean into it. Whether it’s a breathtaking view, luxury amenities, or an unbeatable location, your USP should shine through in every aspect of your business—from listings to guest experiences.
Photo Credit: Pheasant Cottage
Build Strong Local Partnerships
Collaborate with local businesses to create a network of mutually beneficial relationships.
Partner with nearby restaurants, tour operators, or activity providers to offer exclusive discounts to your guests.
Highlight local attractions in your listings or welcome guides to enrich your guests’ experience and support the local community.
Stay Resilient and Adaptable
The holiday let market can be unpredictable, so flexibility is key. Whether it’s adjusting to changing travel restrictions, updating your cancellation policies, or pivoting your marketing approach, staying adaptable will help you navigate challenges and seize opportunities.
Photo Credit: Beckside Cottage
In 2025, standing out in the holiday let market requires a blend of innovation, customer-centric service, and smart business strategies. By staying ahead of trends, embracing technology, and focusing on delivering exceptional guest experiences, you can outpace the competition and achieve your business goals.
With the right mindset and these actionable tips, your holiday let business can thrive in 2025 and beyond. Now is the time to refine your approach and set yourself up for a successful year ahead.
If you’re looking for some extra exposure online and on social media, let us help market your accommodation. Sign up here.
Featured Photo Credit: The Willow Hill
