Invest time exploring how you are marketing your holiday home, initially it may take a while to establish but your hard work WILL pay off and convert into bookings! Are your photos portraying your property in its best light? Is your website user friendly? Are you optimising the reach of your listing? The list may seem endless on how to push forward with marketing. We asked the team here at ToWander UK for their top tips on increasing bookings for FREE, keep reading to find out our top 4 methods of FREE promotion for your holiday let.
Top 4 Methods of FREE Promotion For Your Holiday Let
1. Organic Social Media
Firstly, whilst social media tends not to be the channel that most bookings will come directly from, it is one of the best methods of creating brand awareness for your business.
Studies have shown that in order for someone to take action, the product or service has to be seen at least 7 times. This number increases as the offering becomes more expensive. Thus, posting high-quality content regularly to multiple platforms is one of the best ways to get in front of a lot of people consistently. This helps to increase the likelihood that they convert.
2. Post in Holiday Property Facebook Groups
Across Facebook there are groups full of people looking to decide where they should go on their next holiday, all of them are potential new customers.
There are a lot of accommodation owners posting in these kind of groups so make sure your posts are high-quality and stand out. Also, be sure to follow each group’s rules to keep the admins happy and not generate any negativity around your business.
Photo Credit: Perry Pond Cabin
3. Build Strong Rapport
Whilst going the extra mile might mean you spend more time on each booking you take, it helps massively with customer rapport. Likewise, try to incorporate some unique and personal features into your offering. There are plenty of ways to do this for free.
Photo Credit: Moor and Sea Holidays
Guests who feel like they’ve had an amazing experience at your accommodation are much more likely to sing your praises to their friends, families and co-workers etc. Furthermore, they may even turn into repeat customers. Moreover, it costs less to get repeat bookings than it does to convert new people into new bookings. So, nurture those customer relationships.
4. Optimise your website for search engines
Finally, Search Engine Optimisation can feel complex at first but nailing the principles will do your website wonders in terms of getting found on search engines without having to spend any money.
Photo Credit: Rewild Things Treehouses
In essence, the crux of getting found online is knowing what your potential guests are likely to be searching for on Google. Therefore, ensure your website contains these all-important ‘keywords’. Find out more on getting started with the basics of SEO on your website.
Why not list with us?
Join our online community to learn more in-depth information on how to improve your business and get more direct bookings. We run regular webinars for our owners to help them up skill and learn, share tips and are always on hand to offer support and advice. As well as advertising your accommodation on our unique directory of holiday accommodation.
