Holiday Let owners often ask the important question of why you should write blogs for your holiday let and fail to understand how blogs can be useful in securing more bookings. One of the most effective (and often underutilised) tools of organic bookings is blogging. Writing regular, engaging blog posts about your holiday let boosts your visibility online and builds trust with potential guests. Here’s why blogging is essential for holiday let success and how it can make a difference in bookings, loyalty, and visibility.
Why Write Blogs for Your Holiday Let
Enhance SEO and Increase Visibility
Visibility is key to bookings. Search engine optimisation (SEO) is how you get that visibility, and blogs are an incredible SEO tool. Writing posts about local attractions, events, or travel tips helps your site rank higher in search results. For example, a blog about “Best Things to Do in [Your Area]” can bring visitors who are researching the location and they’ll be more likely to book your property.
Use keywords that reflect your location and what makes your property unique. Create blog posts around questions guests might ask, like “Where’s the best coffee in [City]?” or “Top 5 Family Activities Near [Location Name].
Position Yourself as a Local Expert
Customers love getting local insights, and as a holiday let host, you’re perfectly positioned to share them. A well-maintained blog filled with guides to restaurants, and hidden gems paints you as the local authority. Guests feel they’re gaining insider information, which is invaluable in a world saturated with generic travel guides. By offering this kind of unique content, you’re creating value beyond accommodation. Guests will start to see your blog as a resource, making them more likely to book with someone who knows the area.
Photo credit: Little Menherion
Establish Trust and Build Your Brand
Trust is essential for any booking, and a blog is an ideal way to show the human side of your holiday let. Sharing your personal story, why you started the holiday let, the history of the property, or what makes it special to you can create a sense of connection. Guests want to know the people behind the property. Especially in the age of short-term rentals, where booking online can feel a bit impersonal.
Ideas for Building Trust:
• Write about your property’s unique features, renovations, or the journey of setting it up.
• Post guest stories (with their permission) or testimonials.
• Include a section on frequently asked questions (this shows you’re prepared and attentive to guests’ needs).
Engage Repeat Visitors and Stay Top-of-Mind
After a guest’s stay, you want to stay connected with them and make it easy for them to return or recommend your property. Blogging allows you to engage past guests by sending them links to fresh content about the area or updates to your property. Additionally, an email linking to a new blog post, keeps your property top-of-mind for past guests and encourages them to book with you again.
Photo Credit: Bethnal & Bec Luxury Stays
Best Topics for Returning Guests:
• Seasonal updates (e.g., new decor, added amenities, or upcoming local events).
• Local area changes, like new restaurants or tourist attractions.
• Promotions or booking offers exclusively for returning guests.
Drive Bookings with Practical Tips and Advice
Traveling can be stressful, especially for families, pet owners, or those unfamiliar with your area. Specifically, blogs focused on practical tips and advice for specific types of guests can show that you understand their unique needs. Importantly, making your property seem more appealing and thoughtfully managed.
Photo Credit: Little Menherion
Increase Social Media Engagement and Traffic
Great blog content fuels social media, and vice versa. Moreover, every blog post you write is another reason to reach out to followers on Facebook, Instagram, or Pinterest. Sharing blogs about local events, activities, or property highlights keeps your social feeds engaging and valuable to followers. In addition, if guests find your tips helpful, they’re more likely to share your posts. Furthermore, reaching new audiences and potentially driving even more traffic to your site.
Ideas for Social Media and Blog Integration:
• Create short teaser posts linking back to your blog.
• Use high-quality images of the area or property for blog visuals and social media cross-promotion.
• Encourage past guests to share or comment on your blog posts, adding their own experiences.
Differentiate Yourself from Competitors
There are likely dozens (if not hundreds) of holiday lets in your area, but few will take the time to maintain a blog. Therefore, a blog differentiates your property by demonstrating that you go above and beyond for your guests. Instead of competing solely on price or location, you’re showing that your holiday let is a curated and run by someone who cares.
Photo Credit: Gablebach at Black Mountain Escapes
Start Blogging Today
So, why write blogs for your holiday let? Overall, blogging for your holiday let isn’t just about writing for the sake of it. It’s an effective, low-cost way to grow your bookings, build trust, and stand out in a crowded marketplace. Through blogging, you can turn your property into an immersive, unique experience that guests will remember and return to. Finally, it’s a great way to show off the local area, while establishing your holiday let as a true standout in potential eyes.
So, grab your laptop, start brainstorming some topics, and make blogging a key part of your holiday let strategy. It’s time to show potential guests why your holiday let is the best choice, and with a blog, you’ll do just that.
To find out what ToWander UK can offer you, enquire about listing with us today!
Featured Photo Credit: Little Menherion
